Is Disney Lagging on AI? That’s Part of an Activist Investor’s Latest Critique.

An activist investor blasted Walt Disney Co. on Monday for its “mediocrity” on artificial intelligence and augmented reality and continued a campaign for seats on the media giant’s board of directors.

Blackwells Capital said that Disney DIS, -2.68% faces “significant technological issues” that put it behind peers, advocating that the company establish a single chief technology officer to oversee tech efforts across all its sectors.

The investor looked at big technology stocks that have played into the AI craze and estimated that Disney shares could see a 46% increase at the “low end” if the company were to make an AI push — and a 129% increase at the high end.